Optimising Promotional Execution in Grocery Retail

Promotion execution for better sales, brand share and profitability

 

While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/ day/SKU level.

This paper examines the most common culprits of non-compliance and the power of retailer Electronic Point of Sale data to drive promotional ROI by improving the planning, execution and effectiveness of current and future promotions

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