Fixing On-shelf Availability (OSA) Issues
Improving On Shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf the consequences are poor for Suppliers and Retailers. Most shoppers will choose an alternative product and eventually even change retail store when faced with persistent issues of OSA.
So why have OSA issues hovered stubbornly at around 8% over the last 10 years*? This White Paper explores the root causes of OSA problems and considers how an insight-led approach can make major inroads.