Transforming the Customer Conversation on Business Plan Compliance

The business plans have joint KPIs and are regularly reviewed by retail partners to ensure the brand owners are delivering on their financial commitments. However, the retail partners’ execution of the business plan is often less frequently considered which can mean that opportunities are missed to flag early and maximize the value creation from the sales drivers in the plan.

Because of these gaps there is a clear opportunity to transform the conversation with customers to have a continuous dialogue on execution and driving incremental sales growth.