White Papers

Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from the c-suite and a cross functional commitment by the market and channel to deliver consistently over time. Read more about Executing a Perfect Store Vision[…]

Many of the world’s biggest Consumer Packaged Goods (CPG) companies have implemented Right Store programs, with varying degrees of success. The concept is deceptively simple – focus field sales resources on the stores most likely to generate the greatest incremental sales. However, the determination of which stores truly represent the greatest potential is hugely complex. Read more about Right Store – Using Big Data Analytics to Perfect Resource Allocation[…]

Dynamic Routing offers major productivity benefits in return for a more flexible working approach in Field Sales, but what should brand owners consider before making such a change? This White Paper considers the pros and cons of implementing a dynamically changing grocery store visit schedule in both the Modern Trade and Traditional contexts. Click here Read more about Flexing Field Sales Resources – How Dynamic Routing Can Improve ROI[…]

Improving On Shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf the consequences are poor for Suppliers and Retailers. Most shoppers will choose an alternative product and eventually even change Read more about Fixing On-shelf Availability (OSA) Issues[…]

It is vital both for brand owners and retailers that products earn their place in stores. That means giving each product the best chance of succeeding. Brand Owners with a detailed understanding of what drives sales know that execution at store level can either suppress or amplify sales. This White Paper identifies the fundamental Sales Read more about How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues[…]