The advent of more widely available retailer Scan or POS (Point of Sale) data allied with flexible SFA systems means that brand owners can know, with certainty, the ROI of their Field Sales investments. This can lead to more motivated salespeople working smarter and achieving better results, which both they and their management can easily see.
StayinFront Retail Data Insight works closely with brand owners to consider some of the fundamental prerequisites that should be considered in setting up effective measurement tools.
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