StayinFront RDI has registered a trademark for its App designed for use by field-based salespeople. The App will now be known as StayinFront Field View and the logo will appear in every client implementation of the system and in all communication material.
Ron Temperley, Managing Director of StayinFront RDI, explained the rationale:
“We recognise the importance of having a recognisable brand for our products as they become increasingly popular in our specialist market. StayinFront Field View communicates precisely the functionality and benefits of our system. The product allows the sales person to view a packet of data specific to the store being visited, with key issues and opportunities highlighted with warnings and alerts. Equipped with the latest position on sales, promotions and new launches the field sales person really can add enormous value when visiting the store. This is the latest step in an exciting journey to drive the sales of our clients’ products in store.”