When does the value of lost sales at in a retailer’s store portfolio reach a level that justifies a visit by a field marketing agent? And how can this be used to create a business case for incremental spend on field marketing that assures an appropriate ROI.
StayinFront RDI has enhanced its EPoS portal to provide brand owners with an automated alert that identifies stores with the greatest issues, then calculates the value or ‘Size of Prize’ (SOP) associated with fixing the problems.
