Reckitt Benckiser Selects StayinFront RDI to Measure and Improve Sales

Reckitt Benckiser is one of the world’s largest healthcare household companies with sales in excess of £8 billion and operations in 60 countries worldwide. StayinFront RDI is delighted to announce an important strategic collaboration to support RB’s customer facing teams with its Sales Director’s Dashboard service.

RB’s business is extremely complex – it operates across many diverse categories and has a huge number of SKUs. With modern retailing demanding constant innovation and flexibility, RB is continuously launching innovative new product and promotional initiatives to drive its sales forward.

With such complexity it is vital to manage the ‘big things,’ so StayinFront RDI has adapted its service to provide a series of ‘80-20′ reports to highlight to managers where the biggest opportunities lie, either by SKU or by store.

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