Philips Lighting Chooses StayinFront RDI for Key Project

Philips UK has chosen StayinFront RDI to provide its SaaS (Software as a Service) Sales Director’s Dashboard tool to optimize its retailer execution and track retailer compliance to key trading terms agreements.

As UK market leaders and with worldwide sales in excess of €21billion, Philips is a leading innovator in all aspects of its business and StayinFront RDI is delighted to be providing its own leading-edge solution to help optimise the retail channel.

The Sales Director’s Dashboard will be helpful in highlighting compliance to the promotional programme Philips executes in UK Grocery outlets. It will also be deployed to produce lists of stores with the most pressing issues so that field staff can be sent to customer’s stores to help with resolving them.

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