Coty UK has decided to invest in StayinFront RDI’s Sales Director’s Dashboard system to support its Sales, Marketing and Category Management teams. Coty has a significant presence in retail outlets in the UK, and provides expensive merchandising units to display its cosmetics and premium fragrance products.
Measuring the impact of these units is critically important, and the Sales Director’s Dashboard has been adapted to provide Coty with a store by store read of productivity, ranging compliance and promotional impact.
With this improved visibility of sales and the ROI of its shopper facing investments, Coty will be able to reach even more consumers through its major retailer customers.
