Brand owners invest significantly in research and development to innovate and create exciting new products for the consumer. These projects can absorb cross functional project teams for nine months and sometimes longer to ensure the proposition is motivating for the consumer. Often the new product introduction is only considered at the back end of the Read more about On-Demand Webinar: New Product Introduction – Why Does Retail Execution Matter?[…]

The Corona virus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is designated as essential, to ensure that the nation can feed itself. Currently, the focus for brand owners is to meet the consumer demand for their products by collaborating with retail partners to maximize availability. For Read more about On-demand Webinar: Focus the Field Team on the Right Stores Post Lockdown[…]

While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part in Read more about On-demand: Driving Promotional Execution in Grocery Retail[…]

Improving On-shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf, the consequences are poor for Suppliers and Retailers. Most shoppers will choose an alternative product and eventually even change their Read more about Fixing On-shelf Availability (OSA) Issues – APAC[…]

Field Sales effectiveness is driven by a number of different factors. One of the most important is to define the appropriate level of field resources to outlets, with the outlet priority being evaluated using the freely available store data from retail partners in developed markets. This segmentation of stores should lead to an increase of Read more about On-demand: How Can Predictive Analytics Turbocharge Field Sales Productivity?[…]