Generating incremental sales is always a priority for CPG companies and achieving growth without increasing your trade promotion investment is an attractive proposition. There is latent growth opportunities for brand owners available from improving On-Shelf Availability (OSA) across their portfolio. This can be achieved by strengthening your focus on retail execution and the root causes Read more about Short Series – Delivering OSA Improvements by Focusing on the End-to-End Supply Chain[…]

Generating incremental sales is always a priority for CPG companies. Over the past twelve months, there have been significant structural changes in the industry forcing CPG’s companies to reconsider their sales strategies to drive growth. Ultimately, the industry needs to respond to changing shopper behaviour and to redeploy resources to ensure on-shelf availability in retail Read more about On-demand Webinar: Fixing OSA Issues by Leveraging Big Data Analytics[…]

Brand owners invest significantly in research and development to innovate and create exciting new products for the consumer. These projects can absorb cross functional project teams for nine months and sometimes longer to ensure the proposition is motivating for the consumer. Often the new product introduction is only considered at the back end of the Read more about On-Demand Webinar: New Product Introduction – Why Does Retail Execution Matter?[…]

The Corona virus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is designated as essential, to ensure that the nation can feed itself. Currently, the focus for brand owners is to meet the consumer demand for their products by collaborating with retail partners to maximize availability. For Read more about On-demand Webinar: Focus the Field Team on the Right Stores Post Lockdown[…]

While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part in Read more about On-demand: Driving Promotional Execution in Grocery Retail[…]