On-Demand Webinar: New Product Introduction – Why Does Retail Execution Matter?
Brand owners invest significantly in research and development to innovate and create exciting new products for the consumer. These projects can absorb cross functional project teams for nine months and sometimes longer to ensure the proposition is motivating for the consumer. Often the new product introduction is only considered at the back end of the Read more about On-Demand Webinar: New Product Introduction – Why Does Retail Execution Matter?[…]