How Brand Owners Can Boost Revenues

As we enter the twenty-twenties decade, I’ve taken some time to cast an eye back to the previous decade to reflect on the many changes affecting the United Kingdom (UK) retail landscape. There have been winners and losers with high street names falling away on what seems like a weekly basis. BHS (British Home Stores), Read more about How Brand Owners Can Boost Revenues[…]

Optimizing New Product Execution Blog

Launching a new product isn’t easy! 30,000 new consumer products are launched each year, yet over 75% of them fail. According to the Harvard Business Review, one benchmark of a highly successful launch is for it to achieve $50 million in first-year sales, but fewer than 3% of new consumer packaged goods launches reach this Read more about Optimizing New Product Execution Blog[…]

Optimizing Promotional Execution in Grocery Retail Blog

While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level Promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part Read more about Optimizing Promotional Execution in Grocery Retail Blog[…]

Predictive Analytics – Supercharging Your Field Sales Strategy

Predictive Analytics – Supercharging Your Field Sales Strategy

In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resources to outlets because stores can be prioritized thanks to the free availability of store level data from retailers. In markets and channels with no such data, the task is much more complex.  This problem may arise in Read more about Predictive Analytics – Supercharging Your Field Sales Strategy[…]