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Retail Execution Compliance in Customer Business Plans

Written by Andy Foweather The last quarter of any calendar year is an exciting time in the CPG industry, with annual negotiations underway to agree Customer Business Plans with your largest retail partners. Negotiating sales drivers as part of the trade investment package is a priority for the customer development teams. This process is further Read more about Retail Execution Compliance in Customer Business Plans[…]

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Digital Transformation – Revolution or Evolution?

At times, software companies embrace clever marketing which involves taking a general phrase or concept and At times, software companies embrace clever marketing which involves taking a general phrase or concept and building a narrative around it. This often explains and supports the sponsor’s associated sales narrative, business opportunity and revenue potential. Digital transformation is Read more about Digital Transformation – Revolution or Evolution?[…]

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Identify Lost Sales Value with StayinFront RDI’s New Supply Chain OSA Tool

The UK has recently passed “freedom-day” hoping that the worst of the pandemic is behind us, and life can begin to return to the new normal. In a departure from the latest figures on Covid the media are flagging a new and pressing problem in the UK. This is the lack of qualified lorry drivers Read more about Identify Lost Sales Value with StayinFront RDI’s New Supply Chain OSA Tool[…]

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Why Do Supermarkets Find OSA a Challenge?

The global pandemic has left an imprint on our daily lives as working from home becomes an acceptable norm and entails a decline in the number of shopping trips to our trusted grocery outlets. Home working will probably lead to less commuting time and more investment in home printers. For the grocery supermarkets, the reduction Read more about Why Do Supermarkets Find OSA a Challenge?[…]

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Why is Predictive Analytics Essential in the Marketplace?

This year has thrown up new challenges for businesses all over the world, for CPG companies being supported by in house field teams, time spent in-store is becoming more challenging. Shoppers changed their habits during the early m2020 has thrown up new challenges for businesses all over the world, for CPG companies being supported by Read more about Why is Predictive Analytics Essential in the Marketplace?[…]