New Product Introduction – Why Does Retail Execution Matter?

All new product development and particularly programs focused on new platform development are a high stakes game with significant investments in research and development and marketing investment to advertise the new concept to their target consumer. During the pandemic there has been some dramatic shifts in shopper behavior with less frequent visits and increased purchasing Read more about New Product Introduction – Why Does Retail Execution Matter?[…]

Executing a Perfect Store Vision Post- lockdown

Over the last four months, I have been reflecting on the dramatic changes that have impacted our personal and professional lives. During this period, the FMCG industry demonstrated great resilience in ensuring grocery retail stores were still able to sell all the essential items to enable consumers to survive lockdown. There were many examples of Read more about Executing a Perfect Store Vision Post- lockdown[…]

Fixing In-Store Promotional Execution Blog

How to Fix Poor In-store Promotional Execution

Promotions play a significant part in driving category volumes and profitability for retailers. Promotions help drive volume, steal market share and are key in encouraging shopper behavior with respect to trial and switching. The UK has the highest proportion of volume sales bought on promotion in Europe at 51.5%, but this is not as high Read more about How to Fix Poor In-store Promotional Execution[…]

Transforming the Customer Conversation on Business Plan Compliance

Transforming the Customer Conversation on Business Plan Compliance

Written by Andy Foweather The first quarter of any new calendar year is an exciting time in the CPG industry, with new sales targets being set and the focus shifting to executing the plan in the market. Joint business plans that have been prepared and negotiated for many months are hopefully being used as a Read more about Transforming the Customer Conversation on Business Plan Compliance[…]