Identify Lost Sales Value with StayinFront RDI’s New Supply Chain OSA Tool

The UK has recently passed “freedom-day” hoping that the worst of the pandemic is behind us, and life can begin to return to the new normal. In a departure from the latest figures on Covid the media are flagging a new and pressing problem in the UK.  This is the lack of qualified lorry drivers Read more about Identify Lost Sales Value with StayinFront RDI’s New Supply Chain OSA Tool[…]

Why is Predictive Analytics Essential in the Marketplace?

This year has thrown up new challenges for businesses all over the world, for CPG companies being supported by in house field teams, time spent in-store is becoming more challenging. Shoppers changed their habits during the early months of covid-19, shifting to online along with double-digit growth in the shopping basket value. As we move Read more about Why is Predictive Analytics Essential in the Marketplace?[…]

New Product Introduction – Why Does Retail Execution Matter?

All new product development and particularly programs focused on new platform development are a high stakes game with significant investments in research and development and marketing investment to advertise the new concept to their target consumer. During the pandemic there has been some dramatic shifts in shopper behavior with less frequent visits and increased purchasing Read more about New Product Introduction – Why Does Retail Execution Matter?[…]

Executing a Perfect Store Vision Post- lockdown

Over the last four months, I have been reflecting on the dramatic changes that have impacted our personal and professional lives. During this period, the FMCG industry demonstrated great resilience in ensuring grocery retail stores were still able to sell all the essential items to enable consumers to survive lockdown. There were many examples of Read more about Executing a Perfect Store Vision Post- lockdown[…]