Why Do Supermarkets Find OSA a Challenge? The global pandemic has left an imprint across our daily lives as working from home becomes an acceptable norm and entails a decline in the number of shopping trips to our trusted grocery outlets. Home working will probably lead to less commuting time and more investment in home Read more about Why Do Supermarkets Find OSA a Challenge?[…]
This year has thrown up new challenges for businesses all over the world, for CPG companies being supported by in house field teams, time spent in-store is becoming more challenging. Shoppers changed their habits during the early months of covid-19, shifting to online along with double-digit growth in the shopping basket value. As we move Read more about Why is Predictive Analytics Essential in the Marketplace?[…]
All new product development and particularly programs focused on new platform development are a high stakes game with significant investments in research and development and marketing investment to advertise the new concept to their target consumer. During the pandemic there has been some dramatic shifts in shopper behavior with less frequent visits and increased purchasing Read more about New Product Introduction – Why Does Retail Execution Matter?[…]
Over the last four months, I have been reflecting on the dramatic changes that have impacted our personal and professional lives. During this period, the FMCG industry demonstrated great resilience in ensuring grocery retail stores were still able to sell all the essential items to enable consumers to survive lockdown. There were many examples of Read more about Executing a Perfect Store Vision Post- lockdown[…]
Promotions play a significant part in driving category volumes and profitability for retailers. Promotions help drive volume, steal market share and are key in encouraging shopper behavior with respect to trial and switching.