We have been working with the StayinFront RDI team for a number of years and have extended to more markets in recent years. The solution drives real growth to our business, is easy to use for the field teams and drives immediate action.

The team at StayinFront RDI are a pleasure to work with, they understand their product well, along with a great knowledge of the Retail Market. They show consistency in approach, with flexibility and adaptability to ensure the solution delivers in multiple ways across different markets & retailers.

We consider the solution an integral part of our growth plans for the future.

“I have had the opportunity to work with the StayinFront RDI team over the last 10 years on a range of projects from sales force optimization to socio-demographic mapping, and account specific data analysis and insight generation.

StayinFront RDI brings with them a unique blend of insight and executive presence that can differentiate General Mills in front of our customers and support strategic decisions in front of my board.
What I value is they will always talk straight, take accountability for delivery, and care about the outcome. When I work with StayinFront RDI, I learn, and develop – so our collaborations have delivered both professional and personal growth.”

“I have experience in working with StayinFront RDI both in the UK and elsewhere in Europe. They are a pleasure to work with delivering a professional, informed and tailored approach. Their ability to work with the business to provide a results oriented, collaborative solution whilst maintaining that personal touch allows me to strongly recommend them to other consumer goods companies.”

“Right from the start, StayinFront RDI impressed us with their efficient, professional manner – an approach that not only inspired confidence, but generated the results we were looking for. We needed an effective solution for our business model in Ireland. By partnering with StayinFront RDI, we have been able to consistently forward plan.

As we continue to plan for the future, StayinFront RDI will be intricately linked to our planning process.”

“Since integration, StayinFront RDI has delivered insights that have led to a significant step change in the efficiency of the Mondelēz UK third-party field sales team. StayinFront RDI’s insights and reporting has been critical in allowing us to make informed choices about call file segmentation, for example where we go, how often we go there, and how much time we spend in each store. The independent and impartial relationship between StayinFront RDI, Mondelēz and third-party field marketing is a model that’s been recognised by Mondelēz Europe as “best in class.” I particularly like two services offered. Firstly, the StayinFront RDI Portal that allows stakeholders to view live results and filter by Account or Activity and secondly, the Regional Contact Strategy dimension that allows accurate reporting by region.”

I had the pleasure to work with StayinFront RDI in Ireland to optimize field sales efficiency and effectiveness.

StayinFront RDI provided our business with excellent strategic insight which step-changed our approach and effectiveness. Their forensic auditing, analytical and technical knowledge provided our business with clear, objective data and perspective, enabling the business to make long term strategic decisions.

StayinFront RDI will enable us to more rapidly identify and value in-store execution issues, optimize our field resources to take action and, ultimately, measure and demonstrate the ROI of the overall field sales investment. Partnering with StayinFront will enable MCA to enhance the value we provide to our CPG customers and the return on their retail execution investments.